In simpler terms, conventional wisdom must be “simple, convenient, convenient and comforting”p.90. While the reasoning behind the statement that drug dealers are poor may be complex, the statement itself is much simpler than all the other statements in the book. Let's consider the book's unusual topics again; abortion drastically reduced crime because no future criminals were born; the Ku Klux Klan was defeated by one man and the writers of Superman. The drug dealer's statement is also convenient, convenient, and comforting because most people would prefer to think that crime is unrewarding. However, the context of this statement in society has changed since this book was written, in a way that makes it seem more reasonable. “Freakonomics” was published in 2005, and it was during the 1990s that the media portrayed drug dealers as particularly wealthy. However, public perception of drug dealers has changed over the past decade to match the authors' claims. Nowadays people think that most dealers are poor, ignorant and that only a small percentage can make a decent profit from drugs. This means that even though the authors' statement about drug dealers was radical at the time, society has caught up, and it's still more like conventional wisdom than conventional wisdom.