Beauty has become a word with a degrading value. Women in America use the word to create a new world of consumption. The beauty industry has contradicted itself for years, sending mixed messages to women across the country. Western cultures have imposed high-stakes standards on the ideal image of beauty, creating unrealistic and unnecessary desires among women. The allure of advertising has become an outrageous competition with oneself and has destroyed the God-given self-purity that distinguishes individuals; therefore the industry must create a true and more diverse image of beauty and stop limiting the human elements. Many growing industries are looking for new ways to improve and change the way the operation works to ensure freshness that appeals to consumers. One industry in particular that requires many psychologically and physically dangerous products is the beauty industry. Having an attractive appearance gives an individual a certain amount of respect in society despite his intellectual level. You can be ever more conservative and yet adopt a pair of glasses and a nose that's too big and get half the respect of a prom queen with a bossy attitude. Stereotypes are cited daily, but appearance labels should not hinder one's ability to succeed or receive the decency of human respect. Women in particular are becoming hostages to the idea of ​​a flawless character attainable through countless and sometimes harmful routines. Susie Orbach stated in Market Principles Foster Dangerous Standards of Beauty, “Body hatred and body anxiety…[are] the emotional fallout of the efforts of the [Western beauty] industries and the basis on which make their extraordinary and obscene profits" (The Culture of Beauty). Women, mor...... center of paper ......or Being a Damn Deal?" Daily Beast. 2010. Opaging Viewpoints in Context. Web. January 12, 2014. National Public Radio."What Does It Look Like "American" beauty? Tell me more September 18, 2013. Opposing views in context. Web. January 12, 2014. Orbach, Susie. “Market principles promote dangerous beauty standards.” The culture of beauty. Ed. Louise I. Gerdes Detroit: Greenhaven Press, 2013. Opposing Views from “Body Image in the Media: Using Education to Challenge Stereotypes.” “The fashion industry promotes eating disorders.” 2011). Opposing points of view on the Web. 2014.