In today's society the public branding of the Gap name can be found everywhere. Go to any major city in North America and there will be public branding of the Gap name. Almost all large companies will participate in publicly branding their name. Gap continues to advertise its name more and more effectively. The sides of buses, large downtown billboards, benches and subway stations will have Gap branding everywhere. These are examples of public branding. Public branding is good for marketing. This is clearly illustrated by Gap because one of the main reasons for their successful marketing is the use of public branding. The goal of public branding is to get your company's name out there and popular. If your company becomes well-known and popular, your advertising program will be successful. Public branding continues to become more visible in today's society. New brand names that convey easily understood product attributes in short, catchy ways are best. Gap sales this year were the best in the company's history, largely thanks to the public branding of their name. It's clear that public branding is a big and important part of Gap's marketing. The other aspect of branding is personal branding. Personal branding clothes are clothing items that you wear with your company name branded on the clothes. Personal branding is a relatively new concept. Up until 30 years ago, personal branding was unknown. The concept of personal branding is very popular among teenagers. Some of the reasons are: 1) In today's society it is considered stylish to wear personally branded clothing. 2) Let people know that you purchased this item of clothing from that company. If they consider that company prestigious, then you will want people to know that they purchased your clothing item from that company. This is the case of Gap. Most people consider Gap to be a prestigious store, so they will wear clothes with Gap's personal brand. This is evident because the three best-selling Gap clothing items are personally branded clothing. Some reasons are because personal branding outfits provide free advertising. These types of clothes are in fashion today. At the Gap this is especially true. It is important to continue selling this type of clothing because most people (especially teenagers) believe that if a product is well marketed, there is a greater chance of purchasing it..