IKEA uses various types of promotional tools to attract customers' attention. IKEA uses TV programs for demonstration purposes, in which it indicates generally accepted methods for lighting your home with minimal effort. The talented interior designers of IKEA help them to renovate their rooms according to their financial plan with their magic touch and IKEA shows these exercises on TV. Indian viewers followed those patterns and changes which indicated that change could be done effectively if followed and regulated. IKEA is extremely renowned for huge ads with its large name on it. In 2010 it closed busy Paris stations a few times to allow its customers to check out their item. Interestingly, from 2008 to 2009 IKEA supported the London Underground map and also provided a free wallet for Oyster cards. (SwervePoint, 2009) Brand Opening: The brand opening should be generous, featuring several high-quality furniture designs and a grand opening to attract customers. After brand launch: Marketing is done across print, digital and electronic media