Topic > Michael Kors Story - 1220

http://secfilings.nasdaq.com/edgar_conv_html%2f2013%2f05%2f29%2f0001193125-13-239625.html#FIS_BUSINESS http://phx.corporate-ir.net/ phoenix.zhtml?c=235654&p=irol-homeprofile Company OverviewMichael Kors is a luxury lifestyle brand led by award-winning fashion designer Michael Kors. The company began as an American sportswear brand and has now grown into a global luxury accessories, footwear and apparel brand with a presence in more than 85 countries. Michael Kors offers two main collections: the Michael Kors Luxury Collection and the MICHAEL Michael Kors Affordable Luxury Collection. . Both collections are featured in Micheal Kors retail stores and major department stores around the world. The Michael Kors collection was first introduced in 1981. It is the main collection of the entire Michael Kors brand and represents the cornerstone of the brand's fashion shows. The Michael Kors collection is famous for its bags and small leather goods with high quality leathers and glamorous leathers. It also offers footwear and clothing. The MICHAEL Michael Kors collection was first introduced in 2004. This collection offers more affordable luxury goods than the Michael Kors collection, which the company believes could serve a huge market with significant demand. The MICHAEL Michael Kors collection offers accessories, footwear and apparel and focuses on the younger demographic market. Sales Channel Michael Kors' business is operated in three segments: retail, wholesale and licensing. The company has developed strong distribution channels in these three segments, including company-operated retail stores, various department stores, specialty stores and select licensing partners. As illustrated in the chart, the company is actually...... middle of paper......known as Fifth & Pacific Companies, Inc. and renamed Kate Spade & Company in February 2014.Prada SpAPrada SpA was founded in 1913 in Milan, Italy. The company now operates as a subsidiary of Prada Holding BV. As a luxury brand, Prada designs, produces and distributes bags, leather goods, footwear, clothing and accessories. All these products are marketed and sold through numerous brands such as Prada, Miu Miu, Chruch's and Car Shoe. The company operates internationally in approximately 70 countries around the world. Prada directly controls 461 company-owned stores as of January 31, 2013. The company also generates revenue from a network of franchise-operated stores, department stores, independent retailers and online stores. Additionally, the company sells eyewear, perfume and mobile phone products through licensing agreements.