Electronic commerce, more commonly abbreviated to e-commerce, is the action of buying and selling products or services through the medium of electronic information systems such as computers, the most common of which being the World Wide Web, or Internet (Dorogovtsev & Mendes, 2003). Several technologies are used to facilitate electronic commerce, including electronic funds transfer (EFT) which facilitates the electronic exchange of money, online transaction processing (OTP) which handles data entry and retrieval for transaction processing and electronic data interchange (EDI) which is responsible for order processing, warehouse inventory control and order tracking (Turban, et al., 2009). There are four main types that e-commerce can be divided into. Business-to-Business (B2B) exclusively involves business-to-business transactions, usually between companies (Turban, et al., 2009). An example of this would be a company purchasing business supplies from another company. Business-to-consumer (B2C) occurs between businesses and consumers and usually involves the purchase of physical products, but now also commonly involves digital content such as music and e-books (Turban, et al., 2009). Business-to-Government (B2G) refers to trade between companies and the public sector while Consumer-to-Consumer (C2C) is trade between private individuals, for example websites such as eBay and Amazon Marketplace (Turban, et al., 2009 ). This e-commerce sector is expected to have great growth potential (Mintel, 2013). It is also worth mentioning that Mobile Commerce allows the consumer to directly access e-commerce features via their mobile device, wherever they are, thanks to the advancement of mobile Internet and wireless technology... in the middle of paper.. .. ..Available at: http://www.ashurst.com/publication-item.aspx?id_Content=5428[Accessed 28 December 2013].Shubber, K., 2013. London Man Attempts to Trademark Bitcoin . [Online]Available at: http://www.coindesk.com/london-man-trademark-bitcoin/[Accessed 29 December 2013].The Consumer Protection (Distance Selling) Regulations 2000 (( YES 2000/2334)). Federal Assembly - The Swiss Parliament, 2013. Etablir la sécurité juridique concernant le bitcoin. [Online]Available at: http://www.parlament.ch/e/suche/Pages/geschaefte.aspx?gesch_id=20134070[Accessed 28 December 2013].Trade Marks Act 1994 (Cap. 26).Turban , E. et al., 2009. Electronic Commerce 2010. 6th ed. New Jersey: Prentice Hall Press.Wu, J.-H. & Wang, S.-C., 2005. What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model. Information and Management, 42(5), pp. 719-729.