Is online shopping our future? With the rise of technology, the future of retail will be online shopping, finding the best deals to shop or ordering directly from places like QVC while enjoying the comfort of your own home. Fewer trips will be made to shopping malls due to the busy lives consumers lead. Most consumers already have a vested interest in the Internet, which is used to research everything related to decision making. Many decisions will be made based on online social networks. We can take all the time we need, think about it, do research and still make the purchase without leaving home. Retailers are also spreading their products online. They realize the needs and wants of consumers and are expanding their products to reach them. Most companies have expanded their customer service so consumers can chat online with a live agent if they have any questions. This doesn't mean that shopping centers will disappear, we consumers will always need to go around, look at the windows and buy. Erin Skarda's Time Magazine article wrote about how retail technology previously associated with online shopping is making its way into physical stores. “The latest digital innovations seamlessly bridge the gap between the online and offline worlds, creating user experiences that are interactive, socially integrated, personalized, and rooted in our daily activities,” he wrote. “It could very well be the next wave of technological revolution, and at its heart is one of the most social hobbies we take part in: shopping.” The pace of change in the global marketplace is breathtaking and requires a challenge of speed. Customers demand good interactions and businesses need to be tailored… middle of paper… Retail will change in the next decade and the driver will be the smartphone. Smartphones allow customers to find the right product for the right price. Companies should have a mobility strategy at the top of their list. Consumer mobile use and access is constantly increasing and will have a major impact on business with hostile user sites. According to Google's mobile ads blog, “96% of consumers report encountering sites that were clearly not designed for mobile devices. 50% said that even if they like a business, they will use it less often if the website is not mobile-friendly. “Overall, it appears from the research that businesses will need to have user-friendly sites to shop online.” accessible, and department stores will need to be highly interactive to entice consumers to return and remain competitive,