All businesses are affected in one way or another by globalization and the rapid advancement of technology, especially in the communications industry. Some companies are trying to expand their markets to take advantage of this process; However, the use of English by US entrepreneurs as the only language to communicate with stakeholders is considered an ethnocentric attitude worldwide. English has become one of the most important languages, but most of the time its use is limited to politics, international trade or international relations. In other words, most people who use it are somehow involved in jobs that require the use of English; the same is not true for the consumers of those companies, who in most cases only speak their native language. (Strauss, 1997, p. 1) What is still surprising to many is that, even though the majority of the United States is aware of the continuing process of globalization, the US Department of Education does not facilitate students with courses in other languages ​​during their first year of life. years of study. (Crispel, 1997, p.12) In her article "Speaking Other Languages", Diane Crispel (1997) points out that although it is easier for a person to learn a foreign language at an early age, students are offered this opportunity in later years during middle or high school. These courses were not a requirement in any state as of 1991. (p. 12) However, the number of students taking foreign language courses in high school or college has been increasing since the early 1980s; but not all of these students seek to continue practicing that second language once they graduate from high school. (Crispel, 1997, p. 12) The need for people with language skills...... middle of paper ......om, Jonah. (1998, August). Pay attention to the language. Management today, page. 72-73Campbell, Tricia. (1999, January). Click here, S'il vous plait. Sales and Marketing Management, 151, p. 73-74 Cantù, Tony. (1998, March). No if you have Spanish. Hispanic. P. 48-52 Crispel, Diane. (1997, January). Speaking in other languages. American Demography, 19, p. 12-15Dolainski, Stefano. (1997, February). Do expats get lost in translation? Workforce, 76, p. 32-39Fish-Man, Joshua. (1998/1999, Winter). The new linguistic order. Foreign Policy, p. 26-40Hoetker, Glenn. (1997, July). International technology transfer and the World Wide Web. Database, 20, pag. 20-28Ojala, Marydee. (1997). Localize globally and globalize locally. Database, 20, page. 8Strauss, Gary (1997, February 28). Does anyone here speak English? Consumers frustrated by verbal stalemate. United States today. PA, 1:4