It is essential to distinguish between healthcare marketing and advertising in other fields. In other industries, consumers can distinguish between products and meet their needs with product specifications. However, healthcare consumers tend to blindly trust healthcare providers. Therefore, healthcare providers have a legal and ethical obligation to be sincere and faithful in their promises, actions and intentions. Consequently, healthcare marketing, as a vital component of healthcare organizations, must follow the same ethical rules. This article will summarize the article “Advertising has gone too far” and evaluate the impact of healthcare marketing ethics on consumerism and healthcare organizations. It will also analyze the effects of regulations and regulatory organizations on healthcare delivery and propose ways to ensure compliance. This article highlights the notable changes that have occurred in healthcare marketing over the past few decades, moving from being a passive secondary measure to becoming an essential active component of any healthcare organization. These changes have become more evident with the widespread trend of healthcare consumerism, which offers consumers more options and choices than ever before. In this regard, the author strongly supports the role of healthcare marketing as a tool used to encourage patients to become more engaged in their care. However, today's media often features a lot of healthcare advertising that ignores regulations and uses distorted information to support false and misleading claims. Healthcare marketing rules are primarily regulated by the American Marketing Association (Gershon & Buerstatte, 2003), the Federal Trade Commission (FTC), the American College of Healthcare Executives, the American Hospital Association, and the Catholic Hospital Association (Quinn, 2008). )....... middle of paper ......(2013). The three "Es" of healthcare consumerism: empathy, involvement, empowerment. Managed Care Perspectives, 26(23), 1-9. Conn, L. C., & Vernaglia, L. W. (2011). Healthcare Marketing Agreements: Don't sleep too long. Journal of Healthcare Compliance, 13(2), 39-43. Gershon, H. J., & Buerstatte, G. E. (2003). The E in marketing: ethics in the era of bad behavior. Journal of Healthcare Management, 48(5), 292-293. Quinn, C. (2008). Has advertising gone too far? Health Services Marketing, 28(4), 20-23. Weiss, R. (2012). Our time is now. Health Services Marketing, 23(3), 30-31. Weiss, R. (2013). Modern marketing defined. Health services marketing, 33(1), 12-13.