One of them is that the use of sexual images in advertising campaigns is not unethical as it helps with product sales. In fact, many marketers agree that “sex sells.” For this reason, more people tend to remember things of a sexual nature than those who do not have this characteristic. Another argument that refutes the idea that the use of sexual images in advertising is unethical is the fact that these advertisements are not aimed at children. Commercials aimed at younger generations are quite playful and suitable for them. Sexual advertisements are aimed at individuals who are mature enough to understand the message conveyed. Over the years, television stations have been able to differentiate the times when children watch television from those when adults do. This demarcation has helped reduce sexual ads being shown when children might be