Roles of the mass media in society The term mass media or press has been used since about ten decades ago. At an early age, the type of mass media that society knows was only printed mass media such as newspapers, flyers, or brochures, but as the century progressed, other types of mass media began to appear, such as television, radio, and the Internet. In a society, mass media have multiple functions, given their capacity; mass media could bring not only positive but also negative effects to society. However, the mass media still has to follow the ethics established by each country. Mass media is one thing that has influenced the movement of society as it is today. Mass media is also known as a social institution that influences the paradigm of society. However, the society could also influence the mass media, because consumers' thirst for information, the mass media must provide information according to the needs of the society. Even so, the mass media must know its limits in influencing society; if this limit is exceeded, this can lead to disunity caused by differences in perspectives. Furthermore, in addition to influencing society, the functions of mass media are divided into six other categories. The first is to educate people. In this world where everything has changed rapidly, people need to know what is happening in their environment. As information providers, the mass media must provide useful information to consumers. Every content provided, whether direct or indirect, with its transparency can be used by consumers to understand the value of things. Also through content the company will be able to develop its knowledge. Furthermore, in the current era, many people are beginning to understand the significance of education for the world of tomorrow and that it could lead to violence towards others. Sixth, the mass media should not provide information that contains elements of vulgarity or obscenity. Seventh, in the country where there is diversity of race, ethnicity, religion and culture, it is necessary to avoid false issues that offend other sections, because they can lead to riots, murders and many other problems. To conclude, in the world where everything changes rapidly, mass media has an important role as a social agent, due to its great ability of influence, mass media can bring changes for the better if it works properly and cause various effects for society. Even so, the mass media still have to follow the rules established by their community in each country. However, even if the mass media is capable of changing the human paradigm, in the end it all comes back to each person, regardless of whether or not they agree to change..