Among them, some customers are cost-conscious and are influencing the environment of Zappos. These customers will not affect Zappo's business too much because this store has its own feedback structure. If these customers have problems related to price, quality or other issues, they have provided positive and negative feedback to the website. The feedback shows that 99% of customers are satisfied with the service provided by Zappos. Therefore, cost-conscious customers are not influenced much by the web store. Zappos creates a supply network, to maintain sales growth and for the convenience of customers. Increased sales of Zappo products in the online market; therefore, improving annual revenue and profits. On the other hand, Zappos' supply chain was not as simple as the linear process of placing orders with suppliers, storing inventory, and shipping orders to customers. Zappos brought in 6pm, a discount online retailer, so the 6pm dot com website sold a product that was in the Shepherdsville warehouse, exactly the same way as Zappo's website. The products were stored the same way for both sites, even though these two websites show different results