Topic > Exploiting Stereotypes and Gender Roles in Games

The world of gaming is expanding with endless possibilities of ways to play. The game has progressed greatly over the years expanding to many different platforms. Smartphones, tablets and new generation consoles are just some of the many possibilities to play. This expansion expanded the player demographic and changed the way we play today. While the demographic has broadened and gaming has become more advanced, there seems to be a recurring theme in gaming. White males make up the majority of video game protagonists, while minorities and women are stereotyped and degraded. The Entertainment Software Association (ESA) recently released its 2013 Sales, Demographics and Usage Report for the computer and video game industry. “The numbers show that 58% of Americans play video games. 55% of the players are men while 45% are women." These numbers should suggest a change in the look and feel of the games to support its wide range of players. Yet still nothing is done. I believe this is due to the lack of women and minorities in the game development field. If young African Americans were introduced to more knowledge about the industry, I believe there would be more interest and an increase in the number of minority game developers. What is a stereotype? A stereotype is an often unfair and false belief that many people have about all people or things with a particular characteristic. While stereotypes may sometimes be true, most stereotypes are based on offensive and demeaning characteristics that undermine an entire culture. By inserting stereotypical images into mass media and video games, people begin to build false perceptions based on patterns that are not real. These false images can ruin future relationships...... middle of paper...... about social judgments. Simulation and Gaming, July 2011, Vol. 44 Issue 3, p289-311. Network. 6 Dec 2013Dill, K. Thill, K “Video game characters and the socialization of gender roles: Young people's perceptions mirror sexist media” Sex Roles vol. 57. Issue 11/12(2007) p851-864. Network. November 30, 2013. Dill, K. E., Gentile, D. A., Richter, W. A., & Dill, J. C. (2005). Violence, sex, race, and age in popular video games: A content analysis. In E. Cole & J. Henderson Daniel (Eds.), With females: Feminist analyzes of the media (pp. 115-130). Washington, DC: American Psychological Association. Representations Lanis, K., & Covell, K. (1995). Images of women in advertising: Effects on attitudes related to sexual assault, Sex Roles, 32, 639–649. Thompson, T. L., & Zerbinos, E. (1995). Gender roles in cartoons: has the image changed in 20 years? Sexual roles, 32, 651-673.