How exactly do social trends start and how do they become such large phenomena? Malcolm Gladwell's The Tipping Point explains how ideas, trends, and behaviors reach a “tipping point” (Gladwell, 2000). According to Gladwell, a tipping point is the culmination of a particular phenomenon. The tipping point describes exactly how health epidemics, fashion trends, TV shows, products, etc. they become popular and last for extended periods of time. In this summary, I will try to reiterate what Gladwell means when referring to “how little things make big differences.” Chapter One To understand how things reach a tipping point, you must first understand the three rules of epidemics. Gladwell defines the three rules of epidemics as the law of the few, the stickiness factor, and the power of context. The first rule, the law of the few, explains how individuals gifted with the gift of connections and persuasion make the difference in pushing epidemics to the limit and spreading a useful message far and wide. It definitely takes talent to be that person or those people who make something reach its peak. THE ...