(Manning G., 2013). We don't want to spend a lot of effort creating potential customers on the new product. But we are using printed broaching machines, graphical presentations and business documents specially trained sales people to create brand value awareness among customers. However, the quality of Samsung products is ISO 14001 and OHSAS 18001 certified, this will reduce the risk for buyers of Samsung products (Samsung, 2016). Value-Added Product or Pricing Strategy We primarily use a premium pricing strategy for the product. This high price will help create a positive image among customers although it also shows a higher position compared to the competition (Marketing, 2016). We use a high price for the quality and unique ease of the new TV. Apart from this, we are also focusing on value-added strategy to some extent, such as: free shipping and installation and also credit options. Customer strategy Potential customer's purchasing motivations. In business to business, buyers have certain specific motivations that help them maintain that relationship and make it long-term. Nowadays, to have a successful sale, you as the seller should clearly identify the buyer's motivations so that you can have a presentation that meets the buyers' needs and desires. Some buyer motivations