MethodParticipantsThis experiment consisted of 32 participants, of which 17 were male and 15 were female, with a mean age of 19.8 (SD = 0.87). Selected students from a variety of courses at the University of Aberdeen were recruited as participants. Materials/Apparatus Information was collected using a simple questionnaire consisting of 9 questions based on a Likert scale ranging from 0 (strongly disagree) to 4 (strongly agree). The layout of the Likert portion of the questionnaire was based on a structure similar to the Revised Life Orientation Test (Bridges, Carver & Scheier, 1994). 3 Yes or No questions were also included. An example of the questionnaire is shown in Figure 1. Design The research design used was a between-subjects design. Since this was not a real experiment but a quasi-experimental design, meaning that instead of manipulating an independent variable, pre-existing differences, as in the case of this study, determine which group the participants are placed into. However, the results collected by the questionnaire were variable. Due to the nature of the project, a control group was not foreseen. Procedure Students were asked to complete the questionnaire according to the instructions at the top of the page, as well as being asked to imagine the social environment as that of a movie theater in order to ensure any external social factors that might force participants to be more aware of their traditional gender identity as a factor within their gender preferences. Students were also asked to record their age and gender at the top of the page. The results were calculated for the Yes/No questions by assigning a value of 1 to the Yes answer and a value of 0 to the No answers and then calculating ...... half of the sheet ......re sensation seeking in choice of film. Journal of Media Psychology, 20(3), 87-95.Chang, Y., Chavez, M., Jiménez, J., & Morales-Arroyo, M.A. (2012). An active cinematic experience: A study of user expectations and perceived gratification of a real-time animated movie system. IEEE Computer Society, Distinguishing Optimism from Neuroticism (and Characteristic Anxiety, Self-Mastery, and Self-Esteem): A Reevaluation of the Life Orientation Test. Journal of Personality and Social Psychology, 67, 1063-1078. Gorman, B. (2010, April 28). Ladies' Night: Few shows that air in prime time attract more men than women. Retrieved from http://tvbythenumbers.zap2it.com/2010/04/28/ladies-night-few-broadcast-primetime-shows-draw-more-men-than-women/50011/Roberti, J.W. (2003). A review of the behavioral and biological correlates of sensation seeking. Journal of Personality Research, 38(3), 256-279.
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