The communication process is made up of two elements. The source who wants the message to be sent and the recipient who accepts the message. The receiver then provides feedback to the original source. These messages may have barriers that prevent the intent of the messages from being achieved. There are verbal and non-verbal modes of communication. Coca Cola has many different communication channels within their organization. It starts with the CEO, Mr. Muhtar Kent. Kent's goal is to lead Coca Cola towards a more sustainable future and become a more profitable growth company. These goals will not be achieved unless communication becomes a vital part of their strategy. Kent and the board of directors must define an action plan and communicate it to senior operational leadership. There are nine members of this management team and they control the company's global market divisions in different areas of the world. It can become a weak activity to communicate your directions to different divisions. Language differences between divisions and business leaders can become a barrier in decoding the messages being sent. While it is difficult to find research on how they handle this barrier, the company should hire interpreters to ensure they are receiving the intended message. They may also receive their messages electronically so that the interpreter can receive every word spoken and convey that message. Given that Coca Cola is recognized globally as the leading beverage manufacturer, language differences do not pose a major obstacle for the company to... middle of paper... employees feel needed and relieve some of the stress that comes with workplace. Employees in return might feel a sense of loyalty and ownership of the company and increase their overall production. Communication within the Coca Cola Company and how it communicates with consumers are vital parts of their overall strategic initiatives. There is always room for continuous improvement in some areas, but Coca Cola seems to have grasped the concept and is continually looking for other ways to improve its communication process. It is important for them that the recipient clearly understands the message and applies appropriate feedback. They are a company that realizes that their intended message could be misinterpreted. Coca Cola seeks to implement these programs to better understand communication barriers that may arise.