Retail stores consider many factors when designing the store to help maximize the experience the customer will encounter. The average customer has no idea that the store puts so much attention into the installation and design layout. Everything from merchandise displays to the locations of certain departments is designed to increase revenue and store success. The target market for the retail store is classified as the type of customer that will contribute to success and can evolve over time if the store goes through difficult times. The ability to be fluid in decision making is necessary because change is constant in any customer-focused business. Most retail customers want the convenience of knowing they are getting their money's worth at the original 5 and 10 store in a town of just 2,900 residents. The family business that has now created many billionaires in the Walton family and saved family shoppers millions of dollars. As one of the world's largest retailers in the world, Walmart has certainly made good decisions about building its empire. Walmart currently has over 11,000 locations in 28 countries. The growth experienced by Walmart is the result of multiple good decisions. The target market for Walmart is customers who are looking for a low price every day and who are willing to purchase in larger quantities. The average Walmart shopper is a cost-conscious individual or family member interested in the value of their dollar. The addition of grocery items to Walmart in 1987 pushed Walmart into an entirely new market with average sales of one million per week in combined stores. The average Walmart customer, according to Business Insider, earns $50,000 a year and is well represented within each age category. Compared to target shoppers, Walmart customers are older and earn about $12,000 less per year. (Pietroson,