Information is shared online every time users browse the Internet. This information is disclosed by the sites visited and is used by companies to better target customers. Sites like Facebook, Twitter and Google Plus are able to track browsing activities, not only within the site, but across those boundaries. From every Facebook page similar to Twitter's tweet button, personal information is made available to others. This paper will explore the technical and ethical considerations of sharing personal information on the web to target customers based on their tastes. This paper also covers the issues and concerns of data mining and online consumer privacy. I will explain how personal information is obtained and what purposes it is used for. I will also cover ways we can control how our information is handled and how to keep information out of other people's hands. Keywords: Data Mining Internet and Online Marketing Has Online Marketing Gone Too Far? Consumer privacy has become a huge concern when it comes to online...