Advertising has been an essential source for driving global consumption. Individuals in society work to be able to spend their money, and advertising plays an important role in how money is spent. The ads are very diverse and often consist of a number of fields in which consumers are targeted. Ranging from food, health, clothing, sport, image, lifestyle, etc. Advertising provides important means of influencing our society. Advertisements often play the role of convincing people to purchase products from a specific distributor. On average an individual is exposed to over 3000 advertisements every day, via TV, Internet, print, billboards, etc. Over the past decade, however, advertising has changed dramatically due to the ever-growing digital age we live in. Digital technology has helped in the industry by making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television and mobile technology. The Internet has played a crucial role in changes in the advertising industry. Our society lives at a fast and constant pace that the Internet can accommodate. Through the Internet, companies have access to information about consumers through their searches and are able to tailor their ads to specific audiences. An example is searching for cars on cars.com and then going to Amazon to purchase something. Looking sideways while on amazon.com you would see cars.com ads on the cars you were looking for. Internet surfers can interact with ads with greater capacity, which allows them to directly benefit from the personalized message of the ads. This is important for advertising agencies to continue in the future. Studying the market in which people browse the web and providing specific ads that ... middle of paper ... to spread your materials will help further the transition to this digital age. The digital age has evolved and continually adapts to changes. Just like the printing industry, the music industry, the television industry, they all have to conform to the digital age. Advertising agencies that continue to use the Internet as a major source will see continued growth due to the increase in users. The Internet continues to fuel advertisements via websites, videos, applications, etc. Social media will also continue to help ad agencies grow by establishing relationships with communities that fit the ads they show. Mobile technology will continue to grow and more and more people will have access to smartphones. Mobile ads will increase ad business and ad awareness. Advertising is big business and will change more and more as the years go by.