The target market for the hybrid is the existing consumer market of a Canon digital SLR camera of digital SLR cameras, the Canon company has sold 10 million SLR cameras since 2003 and 500000 digital SLRs in Great Britain in 2009 (2009) print release: Canon 1 UK. Product features and innovation will push them to upgrade their products, help existing customers and attract new customers. 4.1 Consumer Market Segmentation This market segmentation of this product is done based on a variety of information, for example in a geographical sense the United Kingdom was selected, where Canon has its offices in London, Birmingham, Livingston, Belfast and Surrey, making it easy to launch and manage the product, secondly, the UK has a strong distribution channel which can be easily used to launch the product in the UK and across Europe. If we talk about geography, this camera caters to all age groups above 18 years, its price is reasonable ₹499, which is easily accessible to all income groups as well, if we analyze the prices of EOS Kiss D70 the best sellers with 11.5% and 13% (source: BCN 2010) the price range was aimed at the middle class. The majority of sales to any company come from this income group. British citizens showed a strong interest in Canon HD camcorders, at 51%. The Canon hybrid camera has the functionality of