The Entertainment Software Association's annual report for 2015, however, shows that women make up nearly half of all gamers ("2015 Essential Facts," 2015). The possibility remains that by limiting the image of gamers to this narrow and pleasant categorization, we are excluding people who might be gamers, presenting them with the idea that they do not belong to the gaming stereotype and therefore cannot be considered gamers. Unfortunately, the idea that only certain demographics can be considered gamers continues to be perpetuated by advertising within the industry