The external market environment for Samsung looks promising as the economy is slowly growing which means we will be able to sell massive quantities of our product as people are getting used to it to technology. We expect competitors to enter the market later, which poses a threat, but we have taken them into consideration and planned accordingly. Our target market, Generation Y, is extremely interested in technology and tends not to have time for housekeeping as they work long hours at work and are focused on raising a family. Following the SWOT analysis, it is evident that Samsung has many strengths compared to weaknesses, which gives us a great advantage