In a busy nation, we want everything at our fingertips, which means quick results and easy work. This need for a fast pace affects various areas of our lives, especially those related to basic health. It may seem ridiculous to read an article about how effective the new "cotton ball diet" was or how quick and easy it is, but for others they find it a comforting new way to lose weight. About two-thirds, “68.9%” (Ogden) to be exact, of Americans are obese or overweight. With such a serious epidemic, naturally, people want to change factors that are completely treatable. While the thinking is slightly in the right place, big advertisers exploit this fact to sell more foods, diets, or whatever they can throw at you while pretending to help you. Advertisers can get away with saying something is healthy, even if it isn't. These advertisers get away with deceptive advertising by using subtle and misleading language that describes “healthy” foods and diets. They create friends and enemies in food and change what is presented on the label. They play on American consumers' desire to be healthier. More and more diets are being introduced in the country, but people are getting bigger and bigger every year. Advertisers should take a step back and rationalize what they are really selling to the consumer. If something doesn't guarantee weight loss or any health benefits, don't advertise it. This is where government regulations will come in handy. If the government could simply introduce more regulations about what's good and what's not good in the way food advertisers promote their foods, it would help shoppers, especially health-conscious ones, buy what's right. Nearly ten years ago, “Congress passed a law that overhauled food labels and required them to include…half of the paper…those who are trying to lose weight or are simply trying to be health conscious. It's a domino effect that follows these countless diets that, ideally, don't seem so terrible because they're hidden under flashy known celebrities, expert words and endless before/after promotions. What becomes even more unfortunate is that these young people look at these advertisements as a nutritional guide rather than simply seeing someone, like a nutritionist, who knows what they are talking about and can help that person change their lifestyle accordingly. As Segal states, “We need to provide the public with better guidance on where to get high-level nutrition information and which health professionals can provide it” (1). These advertisements teach society that it is better to buy something that makes us healthier rather than simply promoting the importance of a well-balanced meal..