Topic > Android and the Smartphone Market - 1348

INTRODUCTIONThomas Edison once said, "To have a great idea, have many." The same mantra seems to resonate within Google as they always come up with visionary and innovative initiatives. Diversifying from its own search engine, Google is now venturing into self-driving cars and space balloons that act as internet routers for hard-to-reach people. One of their revolutionary initiatives at the time was a smartphone operating system (OS), Android. With this, the report will investigate the role of corporate venturing in keeping Google relevant in today's volatile business environment, focusing on the Android operating system venture. We will also examine how a large global organization like Google manages risks to ensure the success of its initiatives, acquires the human capital to manage things, and how to formulate innovative solutions during times of uncertainty. The following cases from the book "Making Waves: Understanding Innovation for Business Success - Global Case Studies" by Richard J. Pech and Mike Turner (2014) were compared for similarities with the Android OS initiative:• Awareness by of the Little Swan Group Company that innovation can be acquired externally and the importance of co-optation to gain a laggard advantage. • Seaworks demonstrates the importance of hiring competent people to manage the growth of the business and trusting them to provide them with a sense of control over the project. success of the joint stock company VinCom due to its advantage in terms of capital resources and the drive to pursue the project even under conditions of uncertainty. Taking into account the comparison of these cases, the report will recommend alternative strategies for Google to continue the growth of the Android OS market despite intense competition in the industry... middle of the paper... 2014). Making waves: Understanding innovation for business success: Global case studies. Watsonia, Australia: OBC Publishing.Pech, R.M., Pech, R.J., Wei, D., & Shi, H. (2005). Innovation through acquisition: Jiangsu Little Swan Group Company in the People's Republic of China. European Journal of Innovation Management, 8(1), 107-119. Ranft, A. L., & Lord, M. D. (2000). Acquire new knowledge. The Journal of High Technology Management Research, 11(1). doi:10.1016/S1047-8310(00)00034-1The smartphone market is booming. (2006). TechWeb, 1. Retrieved from http://0-search.proquest.com.alpha2.latrobe.edu.au/docview/201483375?accountid=12001Smartphone market will double by 2017. (2013). Electronic Design, 61(9), 17-18.Young, S. (2009). Successful entrepreneurship in Vietnam: Personality, decision making and context. Entrepreneurial courage, audacity and genius, 160.