Nowadays we live in a society obsessed with celebrity culture. This, however, is not a new addiction; our society's fascination with celebrity culture has existed for decades. Over the years, we've seen fandom take on various shapes, forms, and sizes. From the groupies of the 60s to the latest digital followers, one thing all fans have in common is the pedestal they put their favorite celebrity on. Some people argue that fans are not only the most important part of a celebrity's life, but that they are the quintessential part of their success. Fans admire them, follow their every move: physical or electronic, and purchase anything and everything that could make them look/feel more like their desired celebrity. Many experts even believe that fans and fan clubs often resemble religions. One can easily see the similarities between the fans and a religious cult; from worship to the organization of conferences and events to recruit new followers. To some it may even seem like a disorder, and Dr. Lynn McCutcheon, after her intense research, was the first to coin the term: (CWS) Celebrity Worship Syndrome. According to Psychology Today, CWS can be described as a mental disorder in which an individual becomes completely obsessed with details of a celebrity's personal life (Griffiths). A celebrity, as defined by Mark Griffiths, can be any person in the public eye, including politicians, authors and journalists, but according to Dr. McCutcheon's research it is more likely to be someone from the world of television. , films and/or pop music. Continuing Justin Bieber's hype, this article examines the peculiar relationship between consumers and divine celebrities. It is a showcase... middle of paper... in a society where consumption has become a basic necessity like food, clothing or housing. We need to shop to survive, but we really need celebrities to tell us what to buy. Even celebrities can make mistakes, after all they are human beings too, right? Celebrities have more influence than religion and it is evident that celebrities have more devoted followers than religion itself. We may think that celebrities are worshiped like God, but in reality, celebrities may be greater than the Almighty himself. “Christianity will go away. It will fade and shrink. I don't need to discuss it; I am right and I will be proven right. We are more popular than Jesus now; I don't know what will go first: rock 'n' roll or Christianity. Jesus was fine, but his disciples were dull and ordinary. It is they who distort it who ruin it for me” - John Lennon.