Food. It is one of the most controversial and discussed topics of our generation, whether it is access to food, food security or food prices, the topic of food is one that is promoted prominently. Recently, there has been a new trend in society regarding food that, in most cases, has gone unnoticed; food genre. In our current society, an increase in gender stereotypes has emerged in magazines, cookbooks, and other active forms of media that promote and indicate that there is a difference between male and female appetites. This difference indicates the extent to which an individual can fully interpret gender based on the intake of foods that have been labeled and declared as consumed primarily by men or women. Today, much of the food we see in supermarkets or through advertising is commercialized. towards a particular gender which, depending on the sex of the individual, has the ability to diminish or strengthen the masculinity or femininity associated with it. It is increasingly common in today's society for food gendering to consist of beef, hot dogs, and potatoes as male foods while female foods tend to include salads, yogurt, fruit, and pasta. The contents of this document will look at three areas; food gender and consumption patterns towards men, food gender and consumption patterns towards women, and an analysis of why we associate ourselves with these gendered eating patterns and what happens when we rebel. Food has now become part integral to our identity and serves as one of the primary ways men and women display gender, what types of food they consume, and under what circumstances they do so. What produces this outcome are social institutions and structures that project meaning and power onto an individual's identity as it is negotiated or constructed (Nash & Phillipove, 2014, pg.205). Calvert describes a concept in which the consumption of meat necessitates the concept of power and domination, as over the centuries the notion of “man as hunter” began to develop through the correlation between men and meat (Calvert, 2014, pg.18 ). Consequently, meat consumption contributes to the development of a “patriarchal structure of male-male supremacy, which celebrates a primitive masculinity and the normalization of meat consumption as a male activity (Calvert, 2014, pg.19). Consequently, when men consume fewer quantities of meat products, they are often faced with the misconception seen by their male counterparts that they possess a form of masculinity that is far from that which exhibits “correct” hegemonic characteristics. This gendering of food plays an important role in describing the presence of hegemonic masculinity as food consumption practices allow men to confirm and subscribe to the