Topic > Media and mass media - 3274

News is the main activity in which a large part of journalistic (and therefore media) employment is defined (Mcquail 2010). Its main purpose, Bagdikian quips, “is to serve the general welfare by informing people and enabling them to make judgments on the issue of the moment.” The power, content and reach of news in today's world is almost incalculable due to globalization and advances in communication technology. However, in the 1960s, a prevalent charge was leveled against news journalism led by the New World Information and Communication Order (NWICO), which centered on the imbalance of balance in the representation of nations in global coverage and reporting. Western or "First World" states were being accused by smaller, less developed "Third World" nations of media monopoly and imbalance resulting in a one-way "top-down" flow of information. Developing states argued that the two countries were at opposite ends of the spectrum, pointing out that the First World's high degree of "industrialization, well-developed media systems, colonialism, expanding markets as well as regulatory freedoms" had enabled them to exert considerable influence on the development of mass media institutions and practices throughout much of the world” (Reeves yr). However, both sides agreed that the media could be used as a tool to promote economic growth and to "act as agents of Third World development" (Thussu yer). Servaes and Thomas (2006) argued that information and communication industries represented a serious economic boom and, like the First World, could contribute to national development in Third World countries: “Information has commodity value; values ​​that can represent a significant factor for extracting even from...... half of the paper ......or important developments of even the most specialized activities. This is why the profession of journalism is specializing. The journalist is becoming subject to the obligation to respect and observe the intellectual disciplines and organized body of knowledge that the specialist in any field possesses." Development journalism particularly benefits from specialist training as it is commensurate with results, states Shah (1990), “journalists who receive special training on issues such as rural development, health, population and social issues tend to cover a 'high percentage of stories dealing with these issues.' and as such will strengthen the level of development news reported." From the topics presented, we can see that, although the intentions and goals are different, there are common themes that both development and mainstream news outlets face.