Problem StatementTelevision is a primary source of news for most people (Miller & Kurplus, 2010). Therefore, numerous lives are affected by television news. It is the responsibility of television news outlets to inform the general public every day of stories deemed important to bring to the public's attention. Recently, it has been suggested that there has been an increase in the amount of news, even non-significant, information included in the news (Boczkowski, 2009; McNamara, 2011). These particular news stories have been previously studied as they relate to different aspects of news viewership (Baum, 2002; Prior, 2003; Uribe & Gunter, 2007; Merle & Craig, 2012; Nguyen, 2012). However, news content has been studied in a limited number of cases (Cleary & Adams-Bloom, 2009). Instead of analyzing viewers' relationship with news, the current study will focus on the content of news, and the relationship between the amount of time and the type of stories presented in news will be examined. Through content analysis of morning news broadcasts, this study will aim to provide insights into the prevalence of fluff news. Literature Review News and entertainment may seem synonymous with each other, but many studies have examined the various aspects surrounding both of these topics. One aspect that is often studied is the competition between news outlets. This percentage has only recently increased due to the growth of news found on the Internet (Meijer, 2007). The Internet can drive people away from television news, leaving fewer people to compete for attention on television news programs. Network news now competes not only with numerous channels but… with the medium of paper… igation. Communications Quarterly, 46(3), 284-294.Uribe, R., & Gunter, B. (2007). Are “sensational” news stories more likely to arouse emotions in viewers than non-sensational news stories? European Journal of Communication, 22(2), 207-228. doi:10.1177/0267323107076770 Wieten, J., & Pantti, M. (2005). Audience Obsessed: Breakfast TV Revisited. Media, Culture and Society, 27(1), 21-39. doi:10.1177/0163443705049056Wonneberger, A., Schoenbach, K., & van Meurs, L. (2011). Interest in news and politics or situational determinants? why people watch the news. Journal of Broadcasting and Electronic Media, 55(3), 325-343. doi:10.1080/08838151.2011.597466Zanna, M. P., & Del Vecchio, S. M. (1973). Perceived credibility of television news: a question of viewers' attitudes and the position taken by the media. European Journal of Social Psychology, 3(2), 213-216.