Is Western influence in both media and society affecting the authenticity of traditional gender roles and female identity in contemporary Japanese culture? The face of unfamiliar and irrelevant representations is difficult to assert as a sense of identity. Although this is a concern with female assertion of identity and position in many different cultures, including Western cultures such as the United States. The essential question we wish to resolve with these findings is whether cultural imperialism is the disabling factor of female identity within Japanese society. Cultural imperialism is defined as the development and maintenance of a relationship between two or more countries or societies based on the idea of ​​integrating and imposing a new set of cultural ideals or attitudes from the perspective of a superior culture. This can take the form of legal policy, military action, or cultural ideologies. In relation to this case study, we will investigate the presence of Western influence in contemporary Japanese society and its effect on Japanese women in asserting cultural identity and female ideologies. Darling-Wolf Report (2003) on Media and Western Influence on Japanese Women's Conceptions of Attractiveness examines gender identity ideologies held by Japanese women from diverse backgrounds in relation to Western representations of female attractiveness within Japanese media and pop culture. Darling-Wolf argues that this exposure has both benefited and suffered Japanese women, specifying that, compared to their male counterparts, "exposure to Western civilization that initially aroused concern about women's rights in Japan in the mid-nineteenth century" among female society. Although a movement i...... at the center of the paper ......ure, and Socioeconomic factors. Career Development Quarterly, 62(1), 21-28. doi:10.1002/j.2161-0045.2014.00067.xReilly, D., & Neumann, D. (2013). Gender-role differences in spatial ability: A meta-analytic review. Sex Roles, 68(9/10), 521-535. doi:10.1007/s11199-013-0269-0Robertson, J, Vlastos, S (eds) (1998). It takes a village: Internationalization and nostalgia in postwar Japan. In Mirror of Modernity: Invented Traditions of Modern Japan (pp. 110–290). Berkeley: University of California Press Sugihara, Y., & Katsurada, E. (2002). Gender role development in Japanese culture: Diminishing gender role differences in a contemporary society. Sex Roles, 47(9/10), 443-452. Tamakoshi, A., Ikeda, A., Fujino, Y., Tamakoshi, K., & Iso, H. (2013). Multiple roles and all-cause mortality: the Japan Collaborative Cohort Study. European Journal of Public Health, 23(1), 158-164.