Introduction At Samsung, our mission is "Inspire the world, create the future" (Samsung). So Samsung is launching a new product called RobotMop. This product is an extension of our line of robot vacuum cleaners. We will determine our external market environment, competitors, customers and Samsung's SWOT analysis. We will also determine the organization's marketing mix and its target market, for example: product plan, positioning or distribution plan, promotion plan and pricing plan. This marketing plan will help ensure the success of the innovative RobotMop product. The first step is to evaluate customer needs and the external environment. Here in the United States of America the economy is market oriented. This is where customers have the primary vote on what is produced. To determine Samsung's strengths and weaknesses, you need to evaluate Samsung's resources and capabilities. Opportunities and threats are a combination of customer reactions, competition and the external market environment. Samsung has a lot of resources and capabilities. The company is always at the forefront of new technologies. The company has the financial strength for the new product and the facilities to produce it. We already have the robot vacuum cleaner line which is doing well. So Samsung has many strengths and few if any weaknesses. The company's opportunities are a large customer base, who prefer the Samsung brand over others. The economy is still recovering after the last recession, so the external market environment is suitable for the release of the RobotMop. The type of opportunity will be product development, as we know the current consumer market needs from our robot vacuum cleaner. The main threat to the new product is competitors. Competitors will create a similar product not long after the launch of our Samsung floor cleaning robot. We will then develop a differentiating marketing mix to ensure our success