Introduction In business, making good decisions requires the effective use of information. Business decision making provides the opportunity to learn about a variety of sources and develops techniques in four aspects of information: data collection, data storage, tools available to create useful information, and presentation. Furthermore, using appropriate IT software and spreadsheets for data analysis and information preparation offers the advantages of using information systems currently used at all levels in every organization. ABC Estate Agent, who is a small estate agent focused exclusively on the sale of residential properties based in Ilford. The company has 8 employees and an office manager, who is also the owner of the company. Of the 8 staff members, 4 work on the sales team, 2 on the liaison team and another 2 staff members make up the property acquisition team. ABC Real Estate Agent experienced high staff turnover as staff were unhappy with the level of remuneration and bonuses paid to them.1.1 Prepare and implement a plan for primary and secondary data collection. According to Kotler et al (2008), “Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing the organization.” Primary data Primary data is specific information collected directly by the person who analyzes the data and information also by doing research. Primary data is collected for the first time. This data was not published prior to collection. According to Avasarikar et al (2007) “It is data collected for a particular purpose or objectives. It is customized to the researcher's needs. Focuses exclusively on...... middle of sheet......artment0£349.99921Terrace House1£370.00021Terrace House1£375.00021Terrace House1£395.00032Terrace House1£444.95031Semi-detached1£450.00031Semi-detached1£499.95032Semi-detached detached1£469.95031Semi-detached1REQUIRED:Property typeAverage price - MediumAverage price - ModeAverage price - MedianTwo-room apartment235,970NO MODE215,0003 bedroom apartment260,475NO MODE264,975Townhouse with 2 bedrooms364,999NO MODE370,000Townhouse with 3 rooms bedroom395,000NO MODE395,0003 bedroom semi-detached house466,212NO MODE474,975MAKE BUSINESS DECISION MAKING NELSON COLLEGE 10/12/2013ELENA RAMONA BOTEZ Page 7A.C.2.2. Analyze the above findings to draw valid conclusions about how much you should budget to purchase a 4-bedroom, 4-bathroom townhouse. For a 2 bedroom apartment I found the average average using the above scenario formula and dates: