Topic > The Importance of Corporate Social Responsibility

At the end of the nineteenth century, Nike was called "sweatshops" just because it did not carry out corporate social responsibility activities. As indicated in a report, Nike has seized the market opportunities and, advertised with the slogan "just do it", in addition to the support of top athletes, attracts the attention of young people (2001). Despite this, they abandoned the business strategy of small profits and quick turnovers, instead of increasing the price of shoes and squeezing employee salaries to maximize profits. However, it was an era of depression in which prices were not accessible to all, so much so that, complained by opponents who launched a "sweatshop boycott" campaign, forcing Nike to increase wages in overseas shoe factories , is an obstacle on the road of Nike's development. Under this repeated thinking, Nike was determined to focus on corporate social responsibility and created a cross-functional team at the executive level with responsibility for promoting compliance with CSR and environmental standards (expert researcher, 2013). Subsequently, Nike has been committed to employee protection, sustainable development innovation, and climate change solution. In 2007, Nike was recognized as a leader by the WWF and has already eliminated carbon dioxide emissions by 18% compared to 1998 (Nike, Inc