Corporate ethics and the role of the company The problem to be investigated is the ethical role that the company has in balancing internal strategies with external responsibilities. Dr. Novak explains the various responsibilities a company has in his article "Business Ethics and the Role of Society." This paper will first discuss why Dr. Novak has two sets of responsibilities in his article on business ethics. Next we will explain what Dr. Novak says about the rule of law and its relationship with business. Finally he will analyze what he means by moral ecology. Why did Novak have two sets of responsibilities for his business definition? The first set of definitions included internal business strategies focused on satisfying primary stakeholders along with the needs of the organization. Creating wealth for shareholders, growth, satisfying customers with quality products and creating jobs are mentioned in this first set of responsibilities. Novak refers to “defeating envy through upward mobility” (Jennings, 2009), which essentially means that promotion in the workplace gives people a reason to continue working hard because they will be rewarded. Reward is the fundamental premise for employment in a capitalist culture. Because resources are few or scarce, people will be rewarded based on how hard they work and how well they work. According to a secondary source Capitalism Crib-Sheet, (Anxiety Culture.com, n.d.) quoting from Smith's Wealth of the Nations, “By rewarding the most efficient and competitive people, efficiency and competition are promoted, and everyone benefits more benefits. if inefficiency were rewarded.” (Smith, 1776) The second set of responsibilities refers to external commitment… to the center of the card… to ecology,” which I interpreted to mean loving your neighbor as yourself and doing unto others what you you wish they would, while following the laws and making a profit.ReferencesAnxiety Culture.com (Ed. (n.d.). Excerpt from Danner, Peter L. (1971). ., Vol. 81). Retrieved October 27, 2011, from http://www.jstor.org/pss/2380170Hellriegel, Jackson. (2009, March 12). Retrieved October 28, 2011, from http://totalqualitymanagement.wordpress.com/2009/03/12/stakeholders-and-corporate-social-responsibility/Jennings, Marianne M. (2009). of study and selected readings]. Mason, Ohio: South-Western Cengage Learning.Smith, Adam (1776)..