Goals and ProblemsStudio 12 has set some achievable goals for first and second year prospects with an established business; based on 14 years of experience and constant growth. First Year Goals As an established organization, Studio 12 aims to increase its client base by 20 - 30% during the first year. With a moderate weekly increase and the addition of 2 more full-time employees. This is a very achievable goal for the first year. This will also allow you to increase profits depending on the services rendered to the customer with an average price ranging from $30 to around $200 per customer. Due to the different services and prices, the assortment is considerably large and with the increase in customers, profits should only grow. Second Year Goals During the second year, Studio 12 will accommodate the increase in customers with full utilization of the 5 in-store styling stations and 5 full-time employees. This will allow Studio 12 to maximize the full utilization of its facility and increase the productivity of the clients it serves. As a result, Studio 12's second year goal is to increase its customer base by an additional 40% compared to the first year. This in turn will increase profits by maximizing the full potential of the studio and its dedicated team.Issues. Since the goals are set for Studio 12, problems can also arise with them. Our group has divided these issues into four categories; established brand with huge competition, expansion, target customer and brand awareness. In the first issue we talk about creating an established brand but also having to compete with other factories. Studio 12 is unique in that it uses Scrupples which acts as a bleach-free highlighting product and...... middle of paper......ke about the company. Studio 12 can create a focus group from its current customer base. It wouldn't be difficult. Nelly can ask customers to register on Facebook and post their experience in exchange for a discount on the service they receive. This way Studio 12 will protect its customer base and target audience. Having customers check in is similar to word of mouth, in fact it is a modern method of word of mouth and is a method that would allow Studio 12 to evaluate how the business is being preserved and tailor the band more to their favor through services like Radian6. Since not all customers have online profiles, we recommend conducting an in-store survey to get immediate feedback. Works Cited Gary Armstrong, Philip Kotler. (2012). Marketing An introduction (pp. 254-351). Upper Saddle River, New Jersey: Prentice Hall.