& Bachrach, D. 2015, p. 114). Cultures that adopt a low level of certainty avoidance usually tend to be more receptive to change than cultures that adopt a high level of certainty avoidance. People living in high-certainty cultures tend to shy away from innovation and follow a more “by the book” approach and are afraid of change. For example, let's say a manager is working on a new strategy for a new software entry. A recent survey said there is only a 55% chance of success. A manager with a low level of certainty avoidance (manager 1) will want to go ahead and introduce this software to the market despite the 55% probability, while a manager with a high level of certainty avoidance (manager 2) will not risk introducing the new software on the market to play is safe. While manager 1 risks introducing his product to the market for the sake of innovation, manager 2 prefers to wait until the market becomes more volatile and the chances of success become more likely again. Success orientation vs. Educational Orientation Success Orientation Vs. to education, also known as 'Masculinity vs Femininity', is a competitive versus cooperative view of doing business/working with people. Achievement-oriented people tend to be more goal-driven and competitive. In contrast, nurturing people are more easygoing and enjoy working together with other people ("OB Mod 2a—Personality