Environmental Canning of Two Companies: The first step towards strategic management of an organization is environmental canning, which involves gathering information for inside and outside the company. In general, environmental scanning is described as a careful assessment and monitoring of the company's internal and external environments to identify early indications of opportunities and threats that could affect the company's current and future plans. Through this process, the organization can understand the factors needed to achieve its short- and long-term goals. In light of its essence on organizational strategic management, this article focuses on examining environmental scanning in two successful American companies, namely McDonalds Corporation and Apple Inc. This analysis focuses on the internal and external environments of these companies to understand their competitive advantages and their strategies. External Environments: The entire environmental scanning process is geared towards providing managers with insights to improve long-term efficiency and create strategic plans for the company. The business environment of an organization is divided into internal and external environments, and the internal environment is described as factors or components directly involved within the organization. Some of these factors include employees, managers, stakeholders and especially the corporate culture of the organization. In contrast, the external environment includes factors that are outside the organization's control such as economic, technological, political, sociological, legal, and ecological factors. As a result, an internal environmental scan helps differentiate the organization's environment.... .. middle of paper ......attractive and easily obtainable end products. Customer needs and expectations are used as measurements of strategic effectiveness. These measurements have been effective due to increased consumer demand for new and innovative products. In conclusion, environmental scanning is an important part of strategic management because it helps to understand the internal and external environments in which the organization operates. The essence of this process is attributed to the fact that this demonstrates the strengths, weaknesses, opportunities and threats of the organization. It is important for companies to conduct this process to determine their competitive advantages, business strategies and value creation. The ultimate goal of environmental scanning is to determine the strategic effectiveness of the organization's business strategy and processes.