Tannen uses imagery in her description of examples, she talks about situations where you might even argue and then this puts a mental image in your mind. “Road rage shows how dangerous the culture of road rage, and especially today's technologically advanced aggression, can be,” (Tannen 406). Tannen supports these examples with evidence found by experts, Tannen was also a well-known professor of linguistics Elizabeth Loftus and Deborah Lipstadt both contributed to Tannen's article, making it more credible and understandable: “This explains, in part, the bizarre phenomenon of Holocaust deniers, as Professor Deborah Lipstadt of Emory University shows. have been successful in gaining TV space and coverage in college newspapers by masquerading as "the other side" in a debate" (Tannen 405). Credibility gives Tannen the ability to persuade the audience because the more credible something is the more likely it is that someone does it, believe it. Each tool used by Tannen worked in its own way to inform and persuade affectively