“The media is a powerful presence in people's lives. In the field of communication, media is the term used to refer to the particular medium used to convey a message to a large, anonymous and diverse audience” (Pearce, 2009). “The media, as a powerful social system, plays an important role in creating a person's sense of reality” (Gergen, 1999). Traditionally, media consisted of several types of industries: print, recording, radio, film, and television. However, recent technological advances, including the increased use of computers, have created easy access to various means of mass communication. In this regard, “the boundaries between interpersonal communication and mass communication have been blurred” (Pearce, 2009). There are many messages that people receive from the media that are received unconsciously. People may think they can expose themselves to the media without being influenced by it, but this seems to be an impossible thing to do. The word media is no longer foreign to Brunei culture. Through the media, Brunei culture is able to spread throughout the world, however with the advancement of technology, Brunei society is also able to learn about other cultures and abandon its own traditions. Furthermore, one of the greatest damages that the media can or does cause to local culture is to transform our society into a materialistic one. This essay focuses on how the media can threaten Brunei culture, such as young people being more interested in violent actions that oppose the moral values ​​of the culture, the spread of foreign music, and exposure to foreign wedding cultures . The rapid progress of the media has led to the development of violent actions especially among young people, including Brunei society, which has deeply affected Br...... middle of paper ...... people see more and come to consider as the most widespread in society. To address this problem, Brunei should include marriage culture in education and showcase it in television documentaries. In conclusion, the media poses a grave threat to our traditional culture. According to Erna Sulaiman, deputy senior legal counsel of the Attorney General's Department, "[the media] includes content that threatens the security of the country, conflicts with race and religion, and immoral content." The Brunei government should raise awareness – through the education system – of media consumption in Brunei society, where people have come to the point of having completely discarded their own culture. Ultimately, this awareness will never eliminate the media's effect on our society and culture, but it can help diminish the threats the media can pose to our local culture..