A very common example to use for false advertising is models. A model may accentuate and show off every angle of their body, and advertisements may show or promise “gorgeous looking skin” or “perfect hair within two weeks,” all for the sake of purchasing their product. Unless there is physical, concrete evidence explaining how the product works and how effective it is, it would not be worth purchasing. Another thing that shows the deception of manipulated advertisements are the clothing lines represented by the models. Almost everyone has heard about the famous Victoria's Secret models and how strong and perfect their bodies are. Ritchie says that "...we see the 'patterns' and the 'logical' part of our brain recognizes that this is probably a manipulated image, but the 'emotional' part of our brain doesn't register it at all." Thanks to modern technology, it is very easy to eliminate blemishes and blemishes at the touch of a button, making any human body flawless. By doing these things, humans will generally believe them to be true, they will purchase the product only because they want the same results represented by the modes. Therefore, the result is false advertising and a dissatisfied customer who questions their self-worth. This type of manipulation is most commonly found in attracted women