Ethical leaders set the tone for the type of organizational culture they want in their company. Leaders must have strong values ​​that include being trustworthy and loyal. Ethical leaders gain credibility through actions and by holding everyone accountable for their actions in a fair and equitable manner. Ethical leaders are sincere and honest in their daily dealings (Yuki, Mahsud, Hassan & Prussia, 2013). The two common traits among ethical leaders are ethics and integrity. Individuals who have ethics and integrity will be successful in the business environment (Smith, 1994). Ethical leaders make ethical decisions. Ethical decision making is critical for a company whose goals include sustainability, longevity and ability to generate