Throughout history, leaders have used public relations as propaganda to influence the masses. Leaders use propaganda to spread their vision and mission in the world they live in. Leaders have many different methods that they use. Some methods are new, others are ancient, tried and true methods used by great leaders of the past. These leaders use types of strategic planning and management, propaganda, management by objectives or MBO, and SWOT analysis or strengths, weaknesses, opportunities and threats to achieve their goals. There are many types of leaders who use these lenses. There are leaders running for public office, or there are business leaders fighting for a better job. These processes can be used on a large public scale for US citizens in a presidential election or they can be used in a business to sell more products or get the leader a more prominent position. Our text is about Edward L. Bernays who uses strategic planning to sell more ivory soap by having a contest...