One of the most important qualities in the fashion industry is non-conformism. Nonconformity in the fashion industry is what makes it the artistic empire it is today, it's what makes some companies excel with brilliant new ideas that don't follow those of their competitors, and some companies get old and bored and lose popularity. Without nonconformity, all of society would dress and look the same, all clothing would yield to what is popular, and there would never be new trends or fads. Likewise, transcendentalism also reaches modern culture by becoming effective on the Internet. The Internet constitutes a considerable part of modern culture and is known as “a disease of a nation” that is spreading rapidly. Free thought shared for all to see is a conduit to transcendentalism. On the Internet, anyone, anywhere can share their thoughts on any topic and anyone can see it, demonstrating free thinking in its purest form, being able to have your own original thought and the confidence to share it. Modern culture is based on the principle of transcendentalism, nonconformism and free thinking used every day make society the original and creative work of art that it is