Grimes in his Genesis video reinforces the archetypes shown in the popular TV show "Sailor Moon", which has often been labeled as Japanese culture using ideology. In the video, Grimes simply appropriates these images without questioning them and in the process creates a problematic version of the music video. Claire Boucher, also known as Grimes, is a female singer. She is a white Canadian woman who grew up primarily in Vancouver before moving to Quebec for her undergraduate degree at McGill University, which she did not finish. Grimes is influenced by many cultural and ethnic sources. What he always refers to is Asian culture. We see this through his personal style and his music video. As we watch the video we can see various comic and manga influences. For this essay, the focus will be on “Sailor Moon”. Grimes, when describing the video, says she wants it to be very "anime" because she likes reading comics (Battan Grimes: "Genesis"). It was 1995. Sailor Moon, a television show aimed primarily at girls, made its first crossover debut in America. “Sailor Moon broke the mold with a feminine show but with characters who fight and look beautiful at the same time” (Allison, 128). Sailor Moon, while not one of the first, was one of the most successful in North America due to its crossover appeal and the moment it came all about female empowerment. “Institutions such as the media are particularly central to this issue because they are, by definition, part of the dominant means of ideological production” (Hall, 82). The media often reproduces ideology. In the case of manga, we see these animations as a representation of Japanese culture since Manga is something that began and was produced by the Japanese… middle of the paper… wounding. He is an imposing character who dominates most of the shots he is in. Most of the people in the video are primarily white. Compared to Grimes' demonstration, the other woman seems more aggressive and different than what Grimes and others portray in the video. As a result, he exoticizes not only through his aesthetics but also through his physical actions. Brooke Candy, the person who plays this character in the video, is also white, which in itself could also be interpreted as something very problematic. At 4:38-4:40, when Grimes and Brooke Candy are in the same frame, the camera shows Grimes' face in soft focus while Brooke Candy stands behind her but not in the same light. In that shot, we see the contrast between dark and light, signifying the lightness, innocence and goodness of Grimes as opposed to the sinister and uncertainty of Brooke Candy's otherness..