Because they are an elite team and a winning team, they have a large audience following them all over the United States. Most Patriots players communicate primarily on social media in the franchise. They communicate to the fans who follow them why the Patriots love to give back and have many opportunities for its fans to win tickets or win bets on many other offers. Not only do they have lots of opportunities for you to win a ticket, but there are also many days where they invite kids to workout with them, and the Patriots are also very involved with Get Active, a nonprofit to help kids stay active for 60 minutes a day or more. Messages are received via Twitter, Facebook and many times press conferences. Using this social media site, fans can interact with its members and ask questions regarding football or even what their favorite food is. Footballers are more active on social media than management, also because more people recognize the players than general managers or the owner and coaches. Players are more idolized than owners because fans are better able to recognize players on social media or on the street because general managers and coaches do the work in the background without many people knowing. An example from the Patriots