As a business owner it is important to decide whether you are providing services or hospitality. Service is simply the delivery of a product while hospitality focuses on dialogue while providing the service and engaging the customer. As you do this, also decide what your main goal is. In this case, Danny wanted to succeed simply by offering genuine hospitality. From this point on you can work on the components that help you achieve your goal. As mentioned above, hospitality was the main focus. This was taken a step further by inventing “enlightened hospitality”. Not only were customers valued, but attention was also distributed to the community, suppliers and investors. Making changes to your workplace can be difficult, but the successes that accompany it are so much more