Topic > Essay on Shallow Processing - 2324

IntroductionAt the cognitive level of analysis humans are viewed as behavioral entrepreneurs. Cognitive researchers have been interested in how verbal reaction is carried out during interference or inhibition. According to Craig and Lockhart (1972) information is processed in two ways. Surface processing takes two forms, one of which is structural (appearance) processing, this occurs when only the physical qualities of something are encoded, i.e. what the letters spell versus the color of the word. Shallow processing involves only maintenance trials and leads to short-term information retention. Deep processing involves processing trials that represent a more meaningful analysis (e.g. imagery, thinking, associations, etc.) of information and leads to better recall. It is generally easier for people to interpret the word itself, which involves deep processing, than it is to interpret the colors of the word, which involves shallow processing. According to the processing speed model, word processing is much faster than color processing, therefore, in a situation of interference between words and colors, when the task is to report color, the information from the word comes to the stage of decision making before color. information and confusion in processing the results. This was demonstrated in an experiment by John Ridley Stroop (1935) in which he studied how well participating students were able to state the color of the word rather than reading the word itself. The researcher predicted that naming the color of the word takes longer and is more error-prone than when the color of the ink matches the name of the color. In the experiment, participants were given a sample of ten words before the first reading of each test. At the beginning of each test t...... middle of the sheet...... 4/5 5/6 6/7 7/8 9 10Appendix II - Student ConsentFormsConsent Form• I have been informed about the nature of the the research.• I understand that I have the right to withdraw from the research at any time and that any information/data about me will remain confidential.• My anonymity will be protected as my name will not be identifiable.• The research will be conducted so as not to be diminished in any way. You will have the opportunity to know the results later. I give my informed consent to participate in this research. (Sex in the circle) FM Age_______ School level ________Signature ____________________________________________________Appendix III - Standardized testRead the color of the word.Example: PINK• BlueInterference test (incongruent)