Topic > The Importance of Human Behavior - 730

Activity in the brain's pleasure centers increases when dissonance is resolved, suggesting that humans have a biological desire for coherence (Western, Kilts, Blagow, Harenski & Hamann , 2006). Because of this powerful drive, behavior can be directly influenced by the interaction between cognition and cognitive dissonance, such as behavioral changes after provoking a feeling of self-righteousness in an individual (Dickerson, Thibodeau, Aronson, & Miller, 1992; Stone, Aronson, Crain, Winslow, & Fried, 1994; Cognitions set the stage for behavior, and our drive for consistency influences us to act and think in a way that is more dissonant