Customer OrientationCustomer orientation refers to customer-centric activity. This model provides a personalized customer experience that focuses on establishing healthy relationships between service providers and customers based on the customer's initial wishes. Having a good customer service orientation means being able to keep customers happy by doing some of the following things effectively:• Be customer aware.• Treat them with respect.• Keep customers polite and respond to their requests in a timely manner and quick.•Be able to fulfill requests in an applicable manner.•Ask countless questions so as to perceive that the customer wants it so as to provide the simplest service.•Remain committed to serving.•Take into consideration the wishes of the customers buyers rather than their own.Marketing MixAn organized mix of manageable components of a product promotion plan commonly referred to as the 4Ps: product, price, place, and promotion. These four components are modified until the correct combination is found that meets the needs of the product's customers while generating optimal financial gain. Items  PRODUCT - is the item that a manufacturer wishes to sell in the open market. It is the main part within the sales association. The product combination includes the following variables.01.Product line and range,02.Style, shape, design, color, quality and different physical options of a product,03.Packaging and labeling of a product,04.Trademark and registered trademark data to merchandise, 05.Product innovation and 06.Product coupling.Product element management involves product ideation and development. Here, the… center of the card… product breadth – on the other hand refers to the quantity of product lines a company offers. The breadth of the product mix includes all the product lines that the company has to offer to its customers. For example: 1) P&G, the breadth of major product lines would include hair products, oral care, soaps and detergents, baby products and personal care. Marketers should take into consideration the way of positioning the goods, the way of valorising the whole, the way of exploiting the company's resources and the way of combining the goods cause each product to enhance the opposite. Failure to do so, therefore, could lead to total dilution which could be a situation where a product loses its brand identity, resulting in reduced sales and perceived quality. The seller should also consider the development methods.