The term “communication” comes from the Latin word “comunicare,” which means to influence, share, or make common (Peter 1999). Communicating (1988) means producing messages and connecting people to each other. Communication plays an important role in our daily lives as it allows people to share and exchange understandings and can improve the individual's personality (Prabha 2013), good communication skills also benefit business. According to Carey (1988), a cultural approach states that communication is not limited to transferring contents to people, but is more likely to share symbols with others. Furthermore, the approach models the image of the real world and tends to study the scope of meaning of individual and collective activities. As a result, the communication process is social and culturally significant. The essay will explain the meanings and concepts of communication through Carey's notion of communication. Furthermore, it will analyze the meaning of the communication process by presenting a related case study and using different approaches. For example, the "ritual model" and the "transmission model" of communication emphasize different aspects of communication that explain communication as a "symbolic process". According to McLuhan, fish live in water but do not recognize it despite the water. it sets the mood for them. Likewise, it is difficult for people to recognize the existence of communication, but it creates the environment and supports for human existence. Communication refers to conversing, giving instructions, imparting knowledge, etc. It is a simple thing in our life and we always ignore those parts that we experience. Symbolic communications are demonstrated by the clothes we wear and the house we live in...... middle of paper ......nication to provide a deeper understanding of the cultural approach to communication. Carey cited McLuhan's statement about the "unconscious fish of the water" which explains why communication is a symbolic process and how reality is created. The communication process plays a significant role socially and culturally, it helps human beings to establish connections with each other and exchange information with others. Furthermore, the study of ways of greeting and welcoming people from different countries has demonstrated the importance of the communication process in human daily life. Therefore, communication is important for every individual as it produces, maintains, repairs and transforms reality. All people should be aware of this symbolic process and learn to use it more effectively to benefit human life and shape advanced culture.
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